What is happening?
Ponches were dead in the air. They were oversold by someone. There was rash exuberance about ponchos in the head office. "They should sweep the nation," said an executive. "They'll fly off the shelves." But here in New York, we turned a cold eye on them where they hung--limp and obsequiously fringed, even sparkling. Most bought shirts instead, or light jackets.
SOOOO, what would be braver, funnier, and more wonderful, than to start sporting ponchos at the first hint of chill, this very fall, while the stink of ponchos' recent failure still hovers in the air.? Think macintoshed nun on her way to the orphanage to solve a mystery of parentage, rather than Indian princess astride pony.